Content Services
Content services are for those companies who want to create winning content of their customer-facing selling documents and templates such as letters, proposals, and RFP responses.
According to the American Marketing Association, nearly 90% of marketing-generated collateral goes unused by salespeople. When using Pragmatech to create the sales-enabling automated documents – including proactive proposals, business letters, and routine customer communications – use Content Services to close the gap. Bring sales and marketing back together through consulting and content development services.
Let SalesEdge provide you with writing professionals can work with your team to ensure your content integrates with your sales process to persuasively position your company's products, services, and qualifications relative to your prospects' needs:
Define it: Content review and gap analysis services to help you locate and align the best sales and marketing content in your organization:
- “360-degree” content evaluations
- Message alignment
- Sales knowledge strategy
Develop it: Concise, consistent, and expertly written selling content that puts your features in context – and your best face forward:
- Custom proposal and RFP content
- Customer success story libraries
- Sales scripts and messaging
- Top-of-funnel web, newsletter, and direct mail copy
Put it to work: Knowledge base design and development, content training, and other specialized consulting services to help you get great content into your salespeople’s hands:
- Knowledge base strategy and development
- Automated document design and creation
- Content “boot camps” and best practice training
The result? High quality, objectives-based content with a measurable impact on sales effectiveness.
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