Cable&Wireless
Customer Success with Concurrence

Cable&Wireless have used Concurrence to improve communications quality; enabling them to quickly and easily present customers and prospects alike with branded, easy to navigate and highly professional submissions.

Cable&Wireless is one of the world’s leading international communications companies providing enterprise and carrier solutions to the largest users of telecoms services around the world.

With a clear strategy to focus on fewer, larger customers, where experience and capability can make the most difference, Cable&Wireless was determined that all outbound communications - in particular sales/proposal submissions - should reflect the levels of quality and consistency of which the business is proud.

Part of the exercise was to improve the quality of deliverables to prospects and customers. Joanne Danson, Head of Bid Management, started to look at tools that might help. Joanne realized that a big piece of the jigsaw could be solved using Concurrence - how to quickly, easily and reliably gather and deliver their proposal submissions to
customers in a branded, easy to navigate and highly professional manner - time and time again.

Feedback from colleagues and customers alike has been unequivocally positive. “Our customers have been delighted with the quality, usability and professionalism of our Concurrence enabled proposals,” commented Joanne, “and, just as importantly, so have our internal customers. We have also been able to persuade customers to reduce their requirements for paper copies which helps us hit our Corporate and Social Responsibility goals.”

Adopting Concurrence has allowed Cable&Wireless to move its proposals to another level - supporting the ethos of quality and consistency that is a fundamental part of moving the business forward and ensures that the customer experience when receiving and reviewing proposals is a great one.  “Rather than providing a set of static files, Concurrence allows us to create an experience around content delivery. Whether the recipients are clients or internal users, we can ensure easy, intuitive access to exactly the content they’re looking for, all within the context of our brand and relevant positioning.”

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