What Can Sant Do For You?

Create a Highly Effective Sales and Marketing Organization

It takes people, process, and technology to create a highly effective sales, marketing, or proposal organization.  Using Sant solutions, you obtain the process and technology that creates collaborative environment that produces persuasive, well-structured, and well-written sales communications.  The on-demand Sant technology can help you enable all of your people.  It is solution that helps everyone win.

The Sant solutions provides the tools that sales, marketing, and proposal professionals need to deliver timely and effective sales communications throughout the sales cycle—including RFP responses, proactive proposals, presentations, and other sales documents.

You need results.  Sant provides an array of solutions that will help you produce the results that you need.

Increase Win Rates
One important outcome of implementing Sant will be increased win rates through use of a more persuasive approach to proposal content and organization. Simply automating the process without improving the output does only part of the job. With automation and persuasive content, you will be able to generate a higher volume of proposals. And they will be of a higher quality so that you win more frequently.

Maximize Face-to-Face Time with Customers
You need to minimize activities that pull sales people away from their primary duty of spending time with customers and prospects.

If your salespeople are writing proposals, they are not in front of customers. Not only are they avoiding the part of the job they are best at, they are actually spending large amounts of time on activities they are (typically) worst at. Since salespeople are amongst the most highly paid employees in an organization, the cost of having them write proposals can be huge.

Reinforce Your Sales Methodology
Companies invest large amounts of time and money in a consultative methodology to enable their sales force to successfully sell their products and services. This embodies a client-centric and value-driven approach—an approach that you would like to be reflected in your sales documents. Using Sant to leverage your sales methodology will reinforce your professionalism with the customer and lead to improved win rates from the proposals your sales professionals submit.

Deploy Industry-Leading Sales Tools
You recognize the need to provide tools for your sales force that enable them to work more efficiently and to gain a competitive advantage. The benefits of providing these tools will drive right to the bottom line: a higher win ratio, fewer demands on product engineers' time, faster responses to RFPs, more face time with customers for sales executives, and consistent quality throughout the organization

Marketing Results

Deliver a Consistent Message in Every Sales Document
One important benefit of proposal automation is that your proposals will be consistently professional in content and appearance. Each proposal will be in harmony with the fundamental marketing message and value proposition that your business wants to communicate.

Differentiate Yourself in a Highly Competitive Market
You want to differentiate yourself through better proposals. The right proposal automation system will give you the tools to emphasize your differentiators, and to build a compelling value proposition based on your uniqueness factors—a value proposition your competitors can't match.

Increase the Visual Impact of Your Proposals
By adopting some of SalesEdge’s proven techniques for formatting proposals, you can ensure that your messages and value proposition stand the greatest chance of being noticed by the decision makers in the clients you are targeting. In comparison with your competitors, your proposals will be:

• More easily skimmed and read
• More attractively and consistently formatted
• Better understood by readers, and in less time 

These factors all combine to increase the overall impact of your proposals, and improve your chances of winning the business.

Produce Customer-Specific Proposals from Standard Content
By automating the process, your company will reap huge gains in efficiency by producing proposals and RFP responses in a fraction of the time it used to take. You will also see an increase in win rates by presenting proposals that contain content that is directly relevant to each client—the tailoring of your proposal will result in a significantly more persuasive message, leading to additional sales.

Improve Your Sales Performance

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