Thought Leadership

Proposal Solution Overview

Rock It with a Tailored Proposal Solution Overview

Ditch the standard product description! To give your proposal a competitive edge, be compliant and responsive in answering your client’s RFP and proposal questions — and then include a SOLUTION DESCRIPTION THAT WINS! How many times has someone on your team directed you to just include your product description or fact sheet? Your client will know that it …

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Write a Proposal Cover Letter that Capitvates

Write a Proposal Cover Letter that Captivates!

Your proposal cover letter serves as your most cordial handshake when delivering RFP (Request for Proposal) responses and sales proposals. It may seem like a superficial addition to your well-crafted proposal, but if you deliver a proposal without a cover letter, then you are missing a valuable opportunity to connect with your client. Specifically, the …

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Proposal Executive Summary

Why We Love the Proposal Executive Summary — And You Should Too!

Write a compelling executive summary that introduces your proposal or RFP (request for proposal) response—and you will set your proposal apart from the competition! The executive summary is your proposal’s powerhouse! With the right messaging and visual experience, it provides an opportunity to make a great first impression. It encourages your client’s proposal reviewers to …

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Stop Wasting Time! RFP Templates Create Great Looking Sales Proposals

Let’s face it. Sometimes working with Microsoft Word is a challenge. This is especially true when you have to edit an RFP or sales proposal document once again because of formatting irregularities due to a variety of fonts or paragraph spaces in your document. One moment, you’re pasting a bullet list into a document and …

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5 Ways to Write a Winning Solution Description for Sales Proposals

When delivering a sales proposal, the right solution description will ensure that your client receives the right information to understand your value proposition—and to select you as their vendor. First and foremost, clear your calendar for an hour—and take a critical look at the solution description your team last submitted in a sales proposal from …

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3 Challenges RFP Software Will Solve

3 Challenges Sales Proposal Software Will Solve

Managing sales proposal content can be a challenge. Ensuring that each prospect or customer receives a proposal that’s specifically tailored to them and follows your overall brand is an even bigger challenge. For example, although some companies have some type of a standard sales proposal template that contains approved information, most organizations don’t have a …

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