Kym

Ditch the standard product description! To give your proposal a competitive edge, be compliant and responsive in answering your client’s RFP and proposal questions — and then include a SOLUTION DESCRIPTION THAT WINS! How many times has someone on your team directed you to just include your product description or fact sheet? Your client will know that it […]

Your proposal cover letter serves as your most cordial handshake when delivering RFP (Request for Proposal) responses and sales proposals. It may seem like a superficial addition to your well-crafted proposal, but if you deliver a proposal without a cover letter, then you are missing a valuable opportunity to connect with your client. Specifically, the

We truly understand. You want to learn how to write an executive summary that sets your RFP response or sales proposal apart from the competition. To be successful, you must first gather critical sales intelligence. Do your homework and understand: The client’s business drivers. What does your client seek to accomplish? What are the client’s

Write a compelling executive summary that introduces your proposal or RFP (request for proposal) response—and you will set your proposal apart from the competition! The executive summary is your proposal’s powerhouse! With the right messaging and visual experience, it provides an opportunity to make a great first impression. It encourages your client’s proposal reviewers to